The success of a superb exhibition stall design lies in how well the audience receives it. When you invest in an excellent stall design, it only makes sense to magnify the success with the help of some great online advertising, which, in turn, has become effortless thanks to social media.Being one of the most trusted exhibition stall designers in Mumbai, our team offers social media promotion and PR management as a part of a superb exhibition campaign.

Top 7 social media strategies for exhibition stall design for all creators and businesses

Years of experience can make people experts in this area, and they can gather the best gems from their large gold mine of experience to bring you the final list of the top 7 strategies for a successful social media marketing campaign. Here you go:

Pre-event teasers

Pre-event teasers usually refer to a series of posts to announce a big event. These posts are usually done for existing customers so that they know when you are in their neighborhood! During this stage, you can also collaborate with other social media accounts and pages to let diverse followers and subscribers know about your next big thing.For example, you can connect with many Instagram pages dedicated to Mumbai and tell them about your upcoming exhibition that their followers can attend!

Engaging visual content

Social media today has become a platform for visual content, whether in still or motion form. Reels, shorts, and other video content are becoming increasingly popular among viewers and creators. Perhaps this is also why exhibition stall design has become so popular!A good exhibition stall designer will also create memorable social media corners in your stall, such as an Instagram photo booth, that you can post about on social media to welcome more customers.

Interactive contests and giveaways

You can create interactive reels to get your followers talking about the theme you are currently working on. Interactive posts further include asking them to write a specific comment, share the post or your profile with friends, etc. To spread the news about your next event online, you can create a specially constructed giveaway program where your followers win awards for inviting their friends and family to join!You can also conduct other contests where users can win prizes. For example, your followers can stand a chance to win a free hamper if they click a picture of your stall, post it on their social media status, and tag you in it!

Live streaming and behind-the-scenes

The audience on social media loves relatability. Funny behind-the-scenes clips of you, your team members, and the chosen exhibition stall designer can garner a strong response from the digital audience; if it is a genuinely unique clip, you even have a chance of going viral!You can live stream the conversations, events, and competitions at your exhibition stall so that people sitting at home can see what is happening and join you the next day!

 Social media advertising

What is the difference between general posts and advertised posts on social media? In social media advertising, instead of relying on the general organic algorithm, you pay the social media platform a certain amount of money to boost a specific post on the feeds of your target audience.It isn't easy because you must choose the right content to reach this more extensive audience. Usually, content creators employ the latest trends in creating content designed to be advertised on social media.

 Post-event recap

Since you are conducting exhibitions on a rolling basis, doing some trendy post-event recap content for your social media platform is an excellent idea so those who did not go can recognize what fun they missed out on!The social media platform is usually a preferred and indirect way of showing the success of an event during a post-event recap; it has to be a cheerful, nostalgic series of content that almost everyone can find relatable and encouraging! If you are lucky, you will also have a group of potential customers asking when your next exhibition will be held!

Metrics and Analysis

Content creators can interpret the metrics and analysis of any social media campaign or exhibition as creatively as possible to generate a new set of guidelines, goals, and strategies for the next round.

Most social media platforms, including Instagram, provide built-in analysis tools showing which posts receive the most love from your audience and which perform the worst. You can implement real-time experiments and analysis during the exhibition period to develop new changes to your stall that visitors will love. 

Post-Exhibition Engagement

Once the exhibition is over, stall owners can keep the energy up by organizing online versions of the events at their stall during the exhibition period.

You can also set up small, engaging feedback mechanisms on your social media page through polls, anonymous messages, and emoji reactions to encourage visitors to share their experiences. Not only will the visitors themselves love it, but those who did not visit this time will pay a visit soon!

Why is a great social media campaign necessary?

Why does every exhibition owner spend so much time on social media nowadays? Successful social media advertising can ensure compound success for a successful exhibition stall. No matter where you go, you will have a crowd all to yourself.

Social media enables content creators to reach all local and international audiences without spending a sky-high budget on TV ads, billboards, and newspapers.

Further, it is a cheap and efficient way to build a unique brand image that promotes your products and services and enforces its social, financial, and environmental standpoint.

The existence of a solid social media following helps business owners deliver content that customers actually love. It is done with the help of internet polls, open questions, short surveys, etc., that allow creators with a tiny budget to find new and creative ideas.

Conclusion

A fantastic exhibition stall designer in Mumbai oversees and carries out this project and many others. We have gained priceless experience from the unique social media initiative carried out by many of our small and mid-size clients, who are content creators, artists, and business owners. Which of these ideas resonates the most with you, and why? Let us know in the comment box below, and don't hesitate to begin a conversation below!