The Energy Bar market is estimated to be valued at US$ 3.38 Bn in 2023 and is expected to exhibit a CAGR of 5.3% over the forecast period 2023-2030, as highlighted in a new report published by Coherent Market Insights.

Market Overview:
Energy bars are nutritional bars that are marketed as snacks or as replacements for meals. They are often high in protein or fiber, and may contain ingredients like cereals, nuts, dried fruit, and chocolate chips. Energy bars are commonly used by athletes as a convenient means to get quick nutrition before or during exercise. They have also gained popularity among health-conscious individuals looking for an easy meal replacement or snack that provides sustained energy.

Market Dynamics:
Increasing awareness about health and wellness is expected to drive the global energy bar market growth over the forecast period. Consumers are increasingly opting for nutritional yet convenient food options that offer long-lasting energy, protein, vitamins, and other nutrients. This is boosting demand for energy bars. Additionally, busy lifestyles have prompted demand for snacks that deliver nutrition on-the-go without much preparation. Energy bars satisfy this need as they are portable, non-perishable, and provide sustained energy for hours. Some key players are launching new products fortified with superfoods like chia seeds, avocado, and fruits to further attract health-conscious consumers. However, availability of cheaper private label substitutes may marginally restrain the market growth.

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