The makeup packaging market is estimated to be valued at US$ 8126.3 Mn in 2023 and is expected to exhibit a CAGR of 6.6% over the forecast period 2023 to 2030, as highlighted in a new report published by Coherent Market Insights.

Market Overview:
The makeup packaging market consists of various types of packaging solutions used for cosmetic and personal care products. Key packaging types include jars, tubes, bottles, pots & jars, sachets, and other specialty containers. Makeup packaging protects products from moisture, heat, UV radiation, and microbial growth. It also aids product differentiation and brand appeal through innovative designs, textures, and colors. Rapid growth of color cosmetics especially in Asia Pacific and willingness of millennial consumers to pay premium for sustainable packaging solutions is fueling demand in the market.

Market Dynamics:
Rising disposable incomes and changing lifestyles in developing countries is a key driver for increasing cosmetic expenditures. This has translated to growth of premium and luxury makeup brands offering varied product ranges and specialized formulations. Innovative and attractive packaging serves as a critical selling point for such high-end products. Additionally, focus on sustainability is also prompting packaging manufacturers and brand owners to utilize renewable, recycled, and recyclable materials for reducing environmental footprint. For example, widespread adoption of post-consumer recycled plastic and paperboard. Growing prominence of eco-friendly and customized compact sizes suitable for on-the-go usage further supports market expansion over the forecast period.

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