An automotive sunroof is an opening crystal clear glass or metal panel that is installed in an automobile roof which allows light and fresh air to enter the passenger cabin. Sunroofs enhance the aesthetics of the vehicle and provide a premium feel to its occupants. They add comfort during hot sunny days by allowing natural light and ventilation without opening the car doors.
Market key trends:
One of the key trends fueling the growth of the Global Automotive Sunroof Market Size is growing demand for premium and luxury vehicles especially in emerging economies. Consumers in countries like India, China, Brazil etc. are willing to spend more on high-end features in vehicles to flaunt their status. This has pushed automakers to introduce advanced features like panoramic sunroofs as standard fitment across their premium vehicle range. Furthermore, increasing consumer inclination towards open-air driving experience and vehicle customization has prompted aftermarket installation of panoramic sunroofs even in mid-range vehicles. This has significantly boosted the sales of automotive sunroofs globally.
Porter’s Analysis
Threat of new entrants: The automotive sunroof market requires high initial capital investments and technological capabilities which poses moderate threat from new entrants.
Bargaining power of buyers: Due to presence of several players, the bargaining power of buyers is high in the automotive sunroof market. Buyers can negotiate on price and influence innovation.
Bargaining power of suppliers: Major suppliers in the market include glass and fabric manufacturers. Their bargaining power is moderate due to availability of substitute components suppliers.
Threat of new substitutes: Substitutes with multifunction capabilities such as panoramic glass roofs pose threat to automotive sunroofs.
Competitive rivalry: The market is moderately competitive due presence of global as well as regional players.
Italiano
English
Arabic
French
Spanish
Portuguese
Deutsch
Turkish
Dutch
Russian
Romaian
Portuguese (Brazil)
Greek