The global Asia Pacific Broadcasting Equipment Market is estimated to be valued at US$ 4040.14 Mn in 2023 and is expected to exhibit a CAGR of 8.6% over the forecast period from 2023 to 2030, as highlighted in a new report published by Coherent Market Insights.
Market Overview:
The Asia Pacific broadcasting equipment market consists of video and audio mixing equipment, network surveillance equipment, digital media tools, online content delivery, data broadcasting equipment and others. Broadcasting equipment are used for transmitting visual, audio or textual information using radio waves, satellite signals, cable or any other electromagnetic systems. These broadcasting tools provide advantages such as transmission of multimedia content simultaneously to a large audience located across a wide geographical range and efficient communication.
Market key trends:
Increasing internet penetration, rising demand for streaming services and adoption of digital media tools are some of the major trends fueling growth of Asia Pacific broadcasting equipment market. Expanding IPTV ecosystem and growing 5G technology adoption in the region is also boosting the market growth. Rapid transition from analog to digital broadcasting and switching off of analog signals is propelling demand for digitalized broadcasting infrastructure. Additionally, high definition content consumption through smart devices and integration of artificial intelligence in broadcasting workflow is expected to open lucrative opportunities for market players over the forecast period.
Segment Analysis
The Asia Pacific broadcasting equipment market is segmented by product type, end-user and region. Based on product type, the market is segmented into on-air graphics or broadcast servers, video servers, streaming servers, routing switchers, studio cameras and video encoders or video transmitters. Among these, on-air graphics or broadcast servers dominate the market as they help in seamless broadcasting of content and improve the quality of broadcasted programs. Based on end-user, the market is segmented into public and commercial. The commercial segment dominates the market due to increase in number of private broadcasters and growing media and entertainment industry in the region.
Key Takeaways
The Asia Pacific Broadcasting Equipment Market Size is expected to witness high growth, exhibiting CAGR of 8.6% over the forecast period, due to increasing demand for high quality content among viewers.
Regional analysis - China dominates the Asia Pacific broadcasting equipment market due to presence of large number of domestic broadcasters in the country. India is expected to be the fastest growing market due to rising media and entertainment industry in the country.
Key players operating in the Asia Pacific broadcasting equipment market are Media Excel Inc., Bridge Technologies Co AS, ChyronHego Corporation, Nevion Europe AS, TVU Networks Corporation, Enesys Technologies, XOR Media Inc., Pebble Beach Systems Limited, FOR-A Company Limited, BroadStream Solutions Inc., Oracle Corporation, General Dynamics Mediaware, Unlimi-Tech Software Inc., Tedial S.L., and Grass Valley Canada. The market players are focused on developing innovative solutions to deliver high quality content.
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