Baby diapers are disposable underwear that facilitates absorption and containment of urine and stool. They are made up of materials like cotton, microfiber, bamboo, and linen. Baby diapers provide convenience and reduce efforts required for cleaning baby clothes frequently. They help new parents focus more on baby care rather than laundry tasks.

Market key trends:
One of the key trends driving the growth of the baby diapers market is increasing urban population globally. As per statistics, around 55% of the world's population lives in urban areas currently and it is expected to reach 68% by 2050. Greater proportion of urban population opts for disposable baby diapers over cloth diapers owing to convenience and lack of time for laundry chores. Moreover, online retail has made buying baby diapers easier for urban consumers thereby propelling the market growth. Growing nuclear families with working parents also prefer disposable diapers for fuss-free baby care.

Porter's Analysis

Threat of new entrants: The Global Baby Diapers Market Size has high capital requirements and regulations which make entry difficult for new players. Economies of scale also pose barriers.
Bargaining power of buyers: Buyers have high bargaining power due to the availability of substitutes and standardized products. They can easily switch between brands based on price and quality.

Bargaining power of suppliers: Manufacturers have less bargaining power over suppliers as raw materials for diapers like pulp, plastic, and cotton are commodity products available from numerous suppliers globally.
Threat of new substitutes: Substitutes like cloth diapers and potty training pose a low threat as disposable diapers offer comfort and convenience.
Competitive rivalry: The market is highly competitive with major players competing on pricing, innovation, quality, and distribution.

SWOT Analysis

Strength: Established brands, innovative product offerings, extensive distribution networks and supply chain.
Weakness: High capital intensity, vulnerability to fluctuations in raw material prices, increasing awareness around sustainability.
Opportunity: Growth in emerging economies, increasing disposable incomes, rising awareness about baby hygiene.
Threats: Stringent regulations around waste disposal, high price sensitivity in developing nations, substitutes gaining popularity due to environmental concerns.

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