Foam rollers are cylindrical devices made of cross-linked polyethylene foam. They are used for self-massage and trigger point therapy at home. Foam rollers help in improving flexibility, enhancing recovery after exercise, alleviating muscle fatigue, relieving muscle soreness, and reducing risk of injury. Their lightweight, portable, and inexpensive nature makes them popular among both professional athletes and casual gym-goers.

The Foam Roller Market is estimated to be valued at US$ 408.4 Mn in 2023 and is expected to exhibit a CAGR of 10% over the forecast period 2023 to 2030, as highlighted in a new report published by Coherent Market Insights.

Market key trends:

One of the major trends fuelling growth of the Global Foam Roller Market Size is increasing consumer awareness about health benefits of foam rollers. Foam rollers provide an effective alternative to expensive massages for self-treatment of muscles at home. Also, popularity of yoga and inclination towards self-care is driving demand for foam roller. In addition, growing applications of foam rollers in physio therapy is creating new opportunities in medical sector. Manufacturers are focusing on developing innovative products with varying densities, sizes, and textures to suit requirements of different muscle groups as well as commercial and domestic needs. rise in health clubs and gyms subscribing professional trainers guiding workout programs including foam rolling exercises is supporting growth of foam roller market.

Porter’s Analysis

Threat of new entrants: The threat of new entrants is moderate as there are large initial investments required in manufacturing and R&D to build brand image. However, buyers switching cost is low which reduces barriers to entry.

Bargaining power of buyers: The bargaining power of buyers is high as they have many substitutes available and switching between rollers is easy. Buyers can negotiate on price easily.

Bargaining power of suppliers: The bargaining power of suppliers is moderate as raw material suppliers are fragmented. However, switching cost between suppliers is low.

Threat of new substitutes: The threat of substitute products like massage balls, percussion massagers are low as foam rollers offer unique self-massaging benefits with portability.

Competitive rivalry: Competition in the foam roller market is high due to well established brands.

For More Insights, Read- https://www.feedsfloor.com/other/foam-roller-market-estimated-witness-high-growth-owing-increasing-consumer-awareness-about