Mozzarella cheese is a protein-rich food made from buffalo milk or cow milk. It has a soft texture and mild flavor, hence finds wide applications in recipes like salads, sandwiches, pizzas etc. It helps improve bone health and brings satiety due to high protein content. The product comes in various forms like blocks, shreds or balls and has a long shelf life of around 4-6 weeks under refrigeration.

Market key trends:

The global market for mozzarella cheese is driven by rising demand for convenience snacks and expansion of quick service restaurants. Changing consumption patterns and hectic lifestyle has resulted in increased popularity of packaged and ready-to-eat foods. Pizza remains one of the most popular convenience foods worldwide. According to International Pizza Consultants, global pizza market was valued at $138.9 billion in 2018 and grew to an estimated $141.6 billion in 2019. The mounting pizza sales translate to growing demand for mozzarella cheese shreds and slices. Moreover, the cheese offers versatility in dishes as well as nutritional benefits like protein, calcium and vitamin D, attracting health-conscious consumers. Emerging countries in Asia Pacific and Middle East regions are witnessing rising western influence leading to surge in mozzarella cheese demand. The product market is expected to continue gaining traction globally over the forecast period.

Porter's Analysis

Threat of new entrants: The Global Mozzarella Cheese Market Size requires high capital investment for production plants and facilities. Strict regulations and standards also act as a barrier.

Bargaining power of buyers: Large retail buyers have significant influence over prices due to private labeling. However, the availability of substitute products provides some bargaining power.

Bargaining power of suppliers: Major suppliers including dairy farmers have moderate bargaining power due to the perishable nature of milk. However, established brands work closely with suppliers.

Threat of new substitutes: Other cheese varieties like cheddar and parmesan pose a threat. However, mozzarella's unique properties in melting make it irreplaceable for pizza and pasta dishes.

Competitive rivalry: The market is consolidated with top players occupying major shares. However, private labels from retailers increase competition.

SWOT Analysis

Strength: Mozzarella has health benefits and versatile usage in culinary preparations. It caters to the rising demand for convenience cheese products.

Weakness: Manufacturing heavily relies on milk supply chains. Price fluctuations in agricultural commodities directly impact production costs. Storage requirements make overseas trade challenging.

Opportunity: Growing popularity of pizza and pasta culture globally drives usage. Developing regions in Asia Pacific and Middle East are high growth markets. Product innovation through reduced fat and vegan varieties expands the target base.

Threats: Stringent food safety regulations increase compliance costs. Cheese substitutes promoting similar taste but with lower fat content pose a threat.

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