Market Dynamics:
The digital pregnancy test kits market is expected to witness significant growth over the forecast period owing to increasing preference for home diagnostic tests. According to the Centers for Disease Control and Prevention, approximately 40% of pregnancies in United States are unintended. Early detection and confirmation of pregnancy enables women to make informed decisions and seek timely healthcare. Growing awareness about early pregnancy signs is also fueling adoption of home kits. In addition, digitization and connectivity features offered in new connectivity-enabled kits allow users to share results with caregivers remotely, thereby supporting the overall market growth during the forecast period. Changing lifestyles and rise in disposable income levels in developing countries also contribute to market expansion.

Key Takeaways
The Global Digital Pregnancy Test Kits Market Size is expected to witness high growth, exhibiting a CAGR of 4.9% over the forecast period, due to increasing prevalence of unplanned pregnancies and growing pregnancy self-testing trend. North America currently dominates the market owing to high awareness levels, easy availability, and favorable reimbursement policies for diagnostic kits in the region.

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