The global Rapid Influenza Diagnostic Tests Market Size is expected to witness high growth, exhibiting CAGR of 7.9% over the forecast period, due to increasing prevalence of influenza infections worldwide. Availability of technologically advanced rapid tests with improved accuracy is boosting the market growth.

Growth of the global rapid influenza diagnostic tests market is driven by the rising prevalence of influenza. For instance, according to the World Health Organization (WHO), annual epidemics of seasonal influenza are estimated to result in about 3 to 5 million cases of severe illness and about 290,000 to 650,000 respiratory deaths globally. Rapid diagnosis of influenza enables proper case management and reduces inappropriate antibiotic use, which is another driver fueling growth of this market. Furthermore, technological advancements in RIDTs and increasing approval of these products is expected to offer lucrative growth opportunities for players in the global rapid influenza diagnostic tests market over the forecast period.

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