Dried food products include dried fruits, vegetables, cereals, meat and dairy products. They have long shelf life as drying removes moisture from food products and reduces chance of microbial growth. They are easy to store and transport, making them ideal for backpacking, hiking, camping and emergency food storage. They are a rich source of vitamins, minerals and antioxidants.

Market key trends:

The market is witnessing high growth owing to rising health consciousness among consumers and growing demand for convenient snacks. Dried foods are a healthy snacking option, as they are low in calories and fat. They help to manage weight and provide fiber and other nutrients. Further, hectic lifestyle has boosted demand for portable and long-lasting food items. Features like lightweight nature and ease of storage makes dried foods ideal for on-the-go consumption. Manufacturers are innovating with product offerings to cater to varied tastes and preferences. They are introducing new flavors and varieties in dried fruits and vegetables to make them more palatable and attractive to consumers.

Porter’s Analysis

Threat of new entrants: The threat of new entrants is moderate as the dried food market requires large capital investments for processing and production facilities as well as branding and promotional activities. However, low product differentiation makes entry somewhat easy.

Bargaining power of buyers: The bargaining power of buyers is moderate to high. Buyers have multiple product alternatives with low switching costs. However, buyers account for a large portion of total sales.

Bargaining power of suppliers: The bargaining power of suppliers is moderate as they face high switching costs. However, suppliers of raw materials hold high influence over production costs and supply shortages affect production.

Threat of new substitutes: The threat of substitutes is moderate. Substitute products like fresh foods pose a medium threat. However, shelf-stable dried foods appeal to convenience-driven buyers.

Competitive rivalry: High due to large number of companies offering similar products.

SWOT Analysis

Strengths: Highly shelf-stable, affordable prices, appealing to health-conscious consumers.

Weaknesses: Vulnerable to raw material price volatility, product recalls dent brand value.

Opportunities: Growing demand for convenience foods, product innovation.

Threats: Intense competition, stringent regulations on labelling and ingredients.

Key Takeaways

The Global Dried Food Market Size is expected to witness high growth, exhibiting CAGR of 6.7% over the forecast period, due to increasing demand for convenience foods. The dried food industry was valued at US$ 44.11 Bn in 2023 and is projected to reach US$ 72 Bn by 2030.

For More Insights, Read- https://www.feedsfloor.com/pharmaceuticals/dried-food-market-estimated-witness-high-growth-owing-rising-health-consciousness