Bird toys provide mental stimulation and serve as a means of interaction and bonding for pet birds. Bird toys are available in various shapes, sizes, and patterns to suit the needs of different pet bird species. Popular bird toy varieties include perches, swings, ladders, mirrors, puzzle feeders, shredders, and foraging toys. With rising pet adoption, especially of pet birds, the demand for bird toys has increased significantly over the past few years.

The global bird toys market is estimated to be valued at US$ 1.29 Bn in 2023 and is expected to exhibit a CAGR of 7.6% over the forecast period 2023-2030, as highlighted in a new report published by CoherentMI.

Market Dynamics:

Rising pet adoption remains one of the key drivers aiding the growth of the global bird toys market over the forecast period 2023-2030. According to the 2021-2022 APPA National Pet Owners Survey, over 3.2 million U.S. homes own pet birds. The APPA survey also revealed that bird toys have become one of the top selling categories in pet stores and bird toy manufacturers are constantly innovating new designs to meet the needs of pet birds. This growing adoption of pet birds fuels the demand for toys that provide mental stimulation and promote natural behaviors like foraging. Brands are focusing on bird-safe, non-toxic toy materials and multi-level, interactive designs to offer an enriched environment for birds which further supplements the market growth.

SWOT Analysis

Strength: Bird toys provide multiple benefits in engaging and enriching birds' lives. They offer mental stimulation through problem-solving elements. A variety of textures, types, and activities in bird toys keep parrots occupied and reduce unwanted behaviors. Some bird toys can be hung from cage bars or perches to encourage natural foraging behaviors.

Weakness: Bird toys require regular replacement as parrots can destroy them in a short period through vigorous chewing or other habits. If toys are not sturdy enough they pose a safety risk from ingestible parts. Some single-material toys may not interest birds for long.

Opportunity: Avian wellness is an growing concern among pet owners with increasing demand for products that actively engage and entertain pet birds. Specialized, interactive toys designed for different bird species can introduce novelty into the toys market. Educational toys incorporated with training can strengthen the bird-owner bond.

Threats: Price compression from private label brands offering lower cost alternatives. Strict safety standards require manufacturers to adopt more durable, non-toxic materials increasing production costs. Online competition from direct-to-customer brands poses pricing pressures.

Bird Toys Market Segmentation

By Product Type

  • Wooden toys
  • Plastic toys
  • Paper toys
  • Rope toys
  • Foot toys
  • Foraging toys
  • Others (bells, chains, mirrors etc.)

By Bird Type

  • Parrots
  • Canaries
  • Finches
  • Parakeets
  • Cockatiels
  • Lovebirds
  • Others (macaws, cockatoos etc.)

By Distribution Channel

  • Online
  • Offline

 

Key Takeaways

The global Bird Toys Market Size is expected to witness high growth over the forecast period driven by rising pet bird ownership globally. The global bird toys market is estimated to be valued at US$ 1.29 Bn in 2023 and is expected to exhibit a CAGR of 7.6% over the forecast period 2023-2030.

North America currently dominates the market attributed to higher willingness to spend on pet products in countries like the United States. Growing awareness about mental stimulation needs of pet birds is fueling demand especially for advanced, problem-solving toys across key regions. The Asia Pacific region is projected to grow at the fastest pace in the bird toys market through 2030. Several factors including rising disposable incomes, expanding middle class population, and social acceptance of pet ownership are driving market growth in India and China. These countries are expected to emerge as highly lucrative markets as manufacturers focus on affordable, locally relevant products.

Key players operating in the bird toys market are Petsmart, Petco, PetEdge, Paradise Pet, Cardinal Gates, Prevue Pet, Hagen, Caitec, Super Bird Creations, and The Bird Toy Company. These companies offer a variety of safe, durable toys appealing to different parrot species to strengthen customer retention in a competitive landscape.

 

FAQ's

  • What are the main factors influencing the Bird Toys Market ?
  • Which companies are the major sources in this industry?
  • What are the market's opportunities, risks, and general structure?
  • Which of the top Bird Toys Market companies compare in terms of sales, revenue, and prices?

 

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