The India Creator Economy Market Size is expected to witness high growth supported by the increasing internet and smartphone penetration in the country. According to reports, the market size is projected to reach US$ 976.0 Mn by 2023 registering a CAGR of 22% between 2023-2030.

The India creator economy refers to a class of professionals who can monetize their talents and skills to create digital content such as videos, music, graphics, podcasts, articles, etc. for social media platforms. Creators engage with their followers or subscribers to generate revenue through sponsorships, advertising, subscriptions, tipping/donations, affiliate marketing, tickets to events and creation of digital products. Some prominent categories in the India creator economy include YouTubers, Instagram influencers, gamers, podcasters, designers, writers, etc

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