The sexual health market offers a wide range of sexual wellness products including condoms, vaginal rings, contraceptive pills, lubricants, female condoms, and dental dams. These sexual wellness products help prevent unwanted pregnancy and sexually transmitted diseases (STDs). The growing awareness about safe sex practices and importance of sexual wellness is driving significant growth in the demand for these products. Significant advancements have been made in contraceptives with the availability of long acting reversible contraceptives (LARC) that provide effective contraception from 3 to 10 years. Vaginal rings, contraceptive patches, vaginal inserts releasing hormone dosage, and other such products provide discreet contraception and help address unmet needs in the market. Moreover, sexual lubricants help enhance sexual pleasure and intimacy in relationships. The global sexual health market offers inexpensive and effective solutions for family planning as well as sexual pleasure.

The global sexual health market is estimated to be valued at US$ 32.15 Mn in 2024 and is expected to exhibit a CAGR of 7.1% over the forecast period 2023 to 2030, as highlighted in a new report published by Coherent Market Insights.

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Market key trends:

One of the key trends driving growth in the sexual health market is the growing prominence of sexual wellness. There is increasing openness regarding discussions on topics related to sexuality and intimate relationships in recent years. This has facilitated growing acceptance of self-pleasure and sex-enhancing products. Sexual health and wellness are now considered as important components of overall well-being. Population across regions is seeking effective solutions for sexual gratification within or outside marriage. Specialized sexual wellness retailers and well-known pharmaceutical companies have responded to this trend by offering an innovative range of intimate wellness products. Sex-tech is also evolving rapidly with introduction of AI and sensory driven intimacy devices. The growing discourse around sexual wellness and intimacy is poised to significantly boost demand for the wide variety of products offered in the sexual health market over the forecast period.

Porter’s Analysis

Threat of new entrants: The threat of new entrants is high as the entry barriers are low in the sexual health market. However, established brands have strong brand recognition.

Bargaining power of buyers: The bargaining power of buyers is high due to the availability of generic products. Buyers can easily switch to alternative brands.

Bargaining power of suppliers: Supplier power is moderate as raw materials are commoditized and available from multiple sources.

Threat of new substitutes: Threat from new substitutes is moderate as other health products cannot replace sexual health products.

Competitive rivalry: The competitive rivalry is high due to the presence of many global as well as local players competing on pricing and product differentiation.

Key Takeaways

The global sexual health market is expected to witness high growth over the forecast period owing to rising awareness. The global sexual health market is estimated to be valued at US$ 32.15 Mn in 2024 and is expected to exhibit a CAGR of 7.1% over the forecast period 2023 to 2030.

Regional analysis

The North America region accounts for the lion’s share in the global sexual health market supported by increasing health awareness and availability of advanced treatments. The growth in the region is further fueled by the presence of key market players. Europe stands as the second largest market due to rising acceptance of sexual wellness products. The Asia Pacific region is expected to witness the fastest growth rate during the forecast period owing to improving healthcare infrastructure and rising disposable income in emerging countries.
Key players operating in the sexual health market are Bayer AG, Pfizer Inc., Johnson & Johnson, and Eli Lilly and Company. Bayer AG offers a wide range of contraceptives and sexual wellness products. Pfizer Inc. provides erectile dysfunction drugs and women’s healthcare products. Johnson & Johnson offers condoms, lubricants and medical devices for women’s health. Eli Lilly and Company offers oral contraceptives and emergency contraceptives.