Breathalyzers are handheld devices that are used to detect and measure the alcohol content in human breath. They are widely used by law enforcement agencies and individuals to determine alcohol intoxication levels in people to curb drunk driving and ensure road safety. Breathalyzers provide quick and accurate results within seconds. The need to promote safety on roads by regulating drunk driving through strict laws has increased the demand for breathalyzers across the world.

The global Breathalyzers market is estimated to be valued at US$ 10.6 Bn in 2023 and is expected to exhibit a CAGR of 18% over the forecast period 2023 to 2030, as highlighted in a new report published by Coherent Market Insights.

Market Opportunity:

The rising number of road accidents due to drunk driving and increasing enforcement of legal alcohol limits is projected to present lucrative opportunities for players operating in the breathalyzers market. According to the World Health Organization, it is estimated that annually, around 300,000 people die due to road accidents globally. Strict enforcement of drink-drive limits along with severe penalties for offenders can positively influence market growth. Many regions have imposed a 0% blood alcohol concentration limit for drivers, which has increased adoption of breathalyzers among police departments as well for evidential use during prosecutions. As governments emphasize reforming laws to save lives and lower road crash costs, the market demand for breathalyzers is expected to surge over the forecast period.

Porter's Analysis
Threat of new entrants: The threat of new entrants is moderate as the breathalyzers market is consolidated. However, technological advancements provide opportunities for new players.

Bargaining power of buyers: The bargaining power of buyers is high as breathalyzers are indispensable for law enforcement agencies. Buyers can negotiate on price and demand additional features.

Bargaining power of suppliers: A few suppliers dominate the breathalyzers component market. This gives them significant bargaining power over players in the breathalyzers market.

Threat of new substitutes: There are no close substitutes for breathalyzers used in law enforcement. Alternative technologies cannot match breathalyzers accuracy and reliability.

Competitive rivalry: The competitive rivalry is high due to technological innovation and consolidation in the market. Players compete on product features, pricing, and quality.

SWOT Analysis
Strengths: Breathalyzers offer instant, non-invasive, and accurate results. Technological advances lead to portable, evidential-grade devices.

Weaknesses: High costs affect sales in price-sensitive markets. Periodic maintenance and calibration needed. Results accuracy depends on user operation.

Opportunities: Integration of advanced sensors enhances capabilities. Growing alcohol detection needs from law enforcement and enterprises present an opportunity.

Threats: Stringent regulations and certification standards increase compliance costs. Economic slowdowns can delay equipment upgradation.

Key Takeaways

The global breathalyzers market is expected to witness high growth driven by stricter drunk driving laws worldwide.

Regional analysis indicates the Asia Pacific region is anticipated to grow at the fastest pace during the forecast period. Rapid motorization and increasing alcohol consumption in China, India, and other developing economies increases the need for accurate breathalyzers.

Key players operating in the breathalyzers market are Cannabix Technologies Inc., Alcohol Countermeasure Systems Corp., Dragerwerk AG & Co. KGa, Intoximeters Inc., Lifeloc Technologies Inc., MPD Inc., Quest Products Inc., Advanced Safety Devices LLC, Aerocrine AB, Akers Biosciences Inc., Alcolizer Pty Ltd., Alcopro Inc., Guth Laboratories Inc., Meretek Diagnostics Group of Otsuka America Pharmaceutical Inc., PAS Systems International Alcohol Sensor Systems, Toshiba Medical Systems Corp., TruTouch Technologies Inc., ENVITE- WISMER GmbH, AK GlobalTech Corporation, Intoximeter Inc., and BACtrack Inc.