Advanced video coding (AVC) is a video compression standard for use in digital television, DVDs, and other online streaming platforms. AVC compression is used to significantly reduce the size of video files, enabling their efficient storage and transmission over networks or physical media. AVC compression allows users to watch high definition video on mobile devices, streaming content on smart TVs, and share videos over social media platforms.

The global advanced video coding (AVC) Market is estimated to be valued at US$ 3.46 Bn in 2023 and is expected to exhibit a CAGR of 4.1% over the forecast period 2023 to 2030, as highlighted in a new report published by Coherent Market Insights.

Market Dynamics:
One of the major drivers for the growth of the advanced video coding (AVC) market is the increasing penetration of video streaming services. Consumers are increasingly preferring OTT platforms for online video viewing due to availability of high quality content and mobility. According to a report by Cisco, global consumer internet video traffic will account for 80% of all consumer internet traffic by 2022, growing at a CAGR of 26% from 2017 to 2022. AVC compression allows these video streaming platforms to provide high definition video content on smartphones and other devices without using high bandwidth. This driver combined with improved network connectivity is expected to significantly drive the demand for AVC compression over the forecast period. The high quality video content provided by AVC compression on streaming platforms is also finding increased usage for video conferencing and online learning applications, further propelling the market growth.

SWOT Analysis
Strength: Advanced Video Coding (AVC) has high compression efficiency allows video streaming and sharing on bandwidth constrained networks. It supports a wide range of applications from mobile phones to HDTV with its capability to decode high definition video content.AVC has widespread industry support and adoption across manufacturers, content creators and distributors.

Weakness: AVC requires high processing power for encoding and decoding which increases power consumption of devices especially mobile devices. Earlier versions of AVC had patent issues which hindered its adoption.

Opportunity: Growth of OTT platforms and video streaming services will boost the demand for high efficiency coding standards like AVC. The proliferation of smart phones and tablets opens new opportunities for AVC in diverse mobile applications. Emerging technologies like virtual reality and augmented reality provide new avenues for advanced video coding standards.

Threats: Newer video coding standards like High Efficiency Video Coding (HEVC), Versatile Video Coding (VVC) are more efficient than AVC posing threat to its adoption. Shift towards cloud based solutions and services may reduce need for hardware level video processing.

Key Takeaways
The global Advanced Video Coding (AVC) market is expected to witness high growth.

Regional analysis: AVC has widespread adoption in North America and Europe due to established media and entertainment industry in these regions. Asia Pacific region is the fastest growing market for AVC catalyzed by rapid growth in IoT based devices, smart homes and video streaming in countries like China, India.

Key players operating in the Advanced Video Coding (AVC) market are Apple Inc., Cisco Systems Inc., Google LLC, Microsoft Corporation, Intel Corporation, NVIDIA Corporation, Amazon.com Inc., Sony Corporation, Samsung Electronics Co. Ltd., Huawei Technologies Co. Ltd., Broadcom Inc., Panasonic Corporation, Ericsson AB, ZTE Corporation, Qualcomm Incorporated.