The Elderly Nutrition market constitutes products that cater to the nutritional needs of the elderly population. These include dietary supplements, primary supplementary food products, meal replacement products, and functional food products. Elderly nutrition supplements provide essential micronutrients like vitamins, minerals, proteins, and other additives to meet the nutritional requirements of older adults. There is a steadily growing demand for ready-to-eat and easily digestible food products among the elderly population due to age-related health conditions and declining abilities.

The Global Elderly Nutrition Market is estimated to be valued at US$ 29048.57 Mn in 2024 and is expected to exhibit a CAGR of 7.1% over the forecast period from 2024 to 2030.

Key Takeaways

Key players operating in the Elderly Nutrition are Amcor Limited, WestRock Company, Sonoco Products Company, Sealed Air Corporation, Stora Enso Oyj, Bemis Company, Inc., MULTIVAC, WS Packaging Group, Inc., Active Packaging Ltd., and ULMA Packaging, S.Coop. The companies are investing in research and development activities to come up with advanced packaging solutions for elderly nutrition products that enhance shelf-life and provide consumer convenience.

The aging population globally has been rising rapidly in recent decades. According to the United Nations (UN), the number of people aged 60 years and older is expected to reach 2.1 billion by 2050. Growing numbers of elderly individuals are prone to lose appetite and face nutritional deficiencies due to changes in taste and smell, cognition issues, and difficulty chewing or swallowing. This growing aging population is fueling the demand for specially formulated elderly nutritional products.

Technological advancements are expanding the range of options available to cater to the specific nutritional needs of the elderly population. New innovations include nutritional supplements available in the form of drinks, chewable tablets for better administration, smart packaging to monitor product quality and adherence to dosage, and functional ingredients for additional health benefits like brain and gut health.

Market trends

Personalization is emerging as a key trend in the Global elderly nutrition market size. Manufacturers are leveraging technologies to offer customized formulations tailored to individual patient's nutritional deficiencies, illnesses, diet preferences, and lifestyle needs. Another major trend is the rising demand for sustainable and eco-friendly packaging solutions for elderly nutrition products, comprising materials like paper, bioplastics, and aluminum that are recyclable and cause low environmental impact.

Market Opportunities

Growing demand for preventive healthcare: With the rise in aging population worldwide, focus on preventive healthcare is growing. Nutritionally balanced diets and supplements can effectively manage nutrition-related health issues in the elderly. This presents an opportunity to develop innovative products geared toward preventive healthcare for the aged demographic.

Rise of nutraceuticals: There is immense scope for nutritional supplements and medically tailored meal replacements with additional nutraceutical ingredients that provide added health benefits beyond basic nutrition. The synergistic development of foods, beverages and supplements with medicinal properties catering to multiple health conditions creates new opportunities.

Impact of COVID-19 on Elderly Nutrition Market Growth
The COVID-19 pandemic has had a significant impact on the elderly nutrition market. During the initial phases of the lockdown, there was a shortage of products as supply chains got disrupted. Elderly people faced difficulties accessing nutrition products due to restrictions on movement. However, with time, companies adapted their operations and strategies to the new normal. They increased their online presence and engaged in direct home deliveries to ensure continuity of supply.

The demand saw an uptick as health and immunity became a priority. Products rich in proteins, vitamins, minerals and other micronutrients gained prominence. Post-COVID, the awareness around balanced nutrition and its role in overall well-being has increased. Companies are launching new product lines tailored for the current needs. They are also conducting awareness drives highlighting the importance of proper nutrition among the elderly.

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