The U.S. meetings, incentives, conferences and exhibitions (MICE) industry refers to companies that organize and facilitate corporate events such as conferences, trade shows, product launches and incentive trips. The industry was impacted by the COVID-19 pandemic as travel restrictions disrupted in-person events. However, MICE operators have adapted by embracing virtual and hybrid event formats which allow participants to engage online as well as in-person, driving further growth. The global U.S. Meetings, Incentives, Conferences and Exhibitions Market is estimated to be valued at US$ 144.88 Mn in 2024 and is expected to exhibit a CAGR of 7.7% over the forecast period 2024 to 2030, as highlighted in a new report published by Coherent Market Insights.

Market key trends:

One of the key trends accelerating growth in the U.S. MICE market is increasing adoption of virtual and hybrid event formats. The pandemic has accelerated the digital transformation of events, with many organizers now offering virtual participation options. This makes events more accessible to a global audience and reduces costs for participants compared to fully in-person conferences. While virtualization was initially an emergency response, it is now seen as a way to reach new customers and drive efficiencies. Many planners expect the hybrid model to become standard going forward. Live streaming, interactive content, and engagement features are also improving to replicate the networking advantages of physical events online. This transition to virtual and blended events is a major driver revitalizing the MICE industry.

Segment Analysis

The U.S. meetings, incentives, conferences and exhibitions (MICE) market is segmented based on type and end user. The meetings segment dominates the market, accounting for the largest market share in 2024. This is because meetings form an important part of business operations, and companies in the U.S. invest significantly in conducting various types of meetings.

Key Takeaways

The Global U.S. MICE Market is expected to witness high growth.

Regional analysis: The western region accounted for the largest share of the U.S. MICE market in 2024 due to the presence of major tourist destinations and event industries in states like California, Nevada and Arizona. Factors such as growing investments in the tourism and event management industries and high number of business meetings and conferences held contribute to the western region's dominant market position.

Key players operating in the U.S. MICE market are Reflexion Health, AC INTERNATIONAL EAST, Cerner Corporation, Kareo, Inc, TherapySync, eviCore healthcare, Meditab, Isalus, Smith+Nephew, CoRehab srl, Hinge Health, Inc, SWORD Health, Inc, MIRA Rehab Limited, Motekforce Link, and GESTURETEK HEALTH.

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