The global event management software market helps organizations efficiently plan, manage and execute diverse events from small meetings and conferences to large exhibitions, trade shows and festivals. Event management software enables centralized management of registration processes, email marketing, invoicing, document management and payment collection. It streamlines workflows for event organizers, simplifies attendee engagement and optimizes event costs and ROI. With advanced analytics features, event management platforms help understand attendee behavior and interests to create customized experiences. The Global Event Management Software Market is estimated to be valued at US$ 12,251.7 Mn in 2024 and is expected to exhibit a CAGR of 11% over the forecast period 2023 to 2030.

Key Takeaways
Key players operating in the event management software are Cvent, Inc., Certain, Inc., Zoho Corporation, Zerista, etouches Inc., Gather Technologies Inc., EventBrite Inc., EventZilla, Xing Events, SocialTables, Bizzabo Inc., and Ungerboeck Software International. Key players are focusing on strategic partnerships and new product launches to enhance their market share.

The growing demand from small and medium enterprises to efficiently host and manage various digital and in-person events is fueling market growth. Rapid proliferation of virtual and hybrid events post pandemic has further accelerated adoption of event management software.

North America dominated the global market in 2021 owing to early technology adoption. However, Asia Pacific is expected to witness fastest growth during the forecast period supported by growing events industry and digitalization initiatives in major countries. Key market players are also expanding globally through partnerships and collaborations.

Market Drivers
The global event management software market is primarily driven by increasing digital transformation across industries. Various industries are increasingly relying on virtual and hybrid events to conduct training programs, conferences and trade exhibitions at lower costs compared to physical events. This is compelling organizations to adopt event management platforms to efficiently plan and organize complex digital events. In addition, growing SaaS adoption and availability of localized and customizable event software is expected to support market demand over the forecast period.

Impact of Geopolitical Situation on the Growth of Event Management Software Market

The global landscape has experienced significant geopolitical upheavals in recent times due to various events like the Russia-Ukraine war, rising inflationary pressures worldwide and lingering effects of the Covid-19 pandemic. Such volatile conditions have slowed the pace of growth across industries by introducing macroeconomic uncertainties. The events industry is also impacted as event planners grapple with budget allocation challenges in an inflationary economy and make alternate arrangements for events planned in regions engulfed by geopolitical tensions.

However, event management software providers are looking at strategies like enhancing their software capabilities for hybrid and virtual events to tap into opportunities emerging from changing customer preferences and needs. Collaborations with partners across geographies also allow platforms to expand into new markets. While volatile economic conditions may dampen spends on in-person events, the shift towards digital is opening newer avenues of growth. Overall, though geopolitical instability brings short-term headwinds, innovation and agility will be key for software vendors to adapt suitably and leverage the opportunities of ongoing industry transformation in the long run.

Major Geographical Regions with High Concentration of Event Management Software Market Value

North America currently accounts for the largest share of the global event management software market in terms of value. This is attributed to wide adoption of new technologies across industries and presence of major software providers in the region. The United States, in particular, has emerged as the early adopter of event management platforms. High spending on digitally-enabled events by organizations as well as a vibrant startup ecosystem lending continued support to innovation in this space, has positioned North America as the leader. Europe is another major revenue generator, performing strongly on the back of technology readiness of countries and growing investments in virtual and hybrid solutions.

Asia Pacific is Emerging as the Fastest Growing Regional Market

While North America and Europe currently dominate, the Asia Pacific region is identified as the fastest growing market for event management software globally. This growth can be credited to increasing digital transformation initiatives of enterprises across industries in countries like China, India, Japan, and South Korea. Rising internet and smartphone adoption is improving access to such platforms. Events industry players in Asia are also swiftly embracing software-led strategies to engage newer audiences and offset disruptions. Government endorsement of tech-based solutions further stimulates adoption. With strong economic growth projections and availability of tech-savvy talent, APAC offers significant headroom for software vendors to expand their footprint.