Car rental clones are a prevalent business model in the transportation industry. While cloning an established concept can help owners enter the market quickly, it also comes with the risk of being seen as just a copycat operation. To truly succeed long-term, these businesses need to differentiate and establish their own unique brand identity.

A complete rebranding is one of the most impactful ways for a car rental clone to refresh their image and reputation. Done right, it can attract new customers, increase sales, and energize both employees and existing clients.

In this article, I will walk you through a simple 9-step process for completely overhauling your car rental clone's brand from the ground up. By following these easy steps, any owner can give their business a modern, polished appearance that better connects with travelers.

Let's get started!

Step 1: Choose a Brand Name

The very first step is selecting a brand name that encapsulates your unique value proposition. Take some time to carefully brainstorm potential names that genuinely represent what makes your company different.

A few things to consider when choosing a name:

  • Memorability. Your name should be short and catchy so people easily remember it. Opt for something unique that catches attention.

  • Communication. The name you select should naturally communicate what your business does in a clear, straightforward way. For example, names related to travel, ease, reliability.

  • Emotion. Your name can convey positive emotions like trust, comfort, adventure that align with rental car experiences. Customers should feel good associations.

  • Domains. Check if your preferred names are available as .com domains. Owning the perfect domain name that matches your chosen brand name is ideal.

Take your top name choices and get feedback from friends/family. Run them by your target audience online too. Select the name that consistently tests the best.

Step 2: Design a New Logo

With your brand name locked in, the next step is developing a logo design that visually represents it. Your logo will become the graphical identifier for your company across all marketing materials.

There are two paths here - either hiring a graphic designer or creating a logo yourself using online logo makers. I recommend the former for a polished, professional result. Provide your designer with brand guidelines to ensure logos aligns properly.

Some logo design tips:

  • Simplicity. An effective logo is clean, simple and easily reproducible in all sizes without losing clarity or quality.

  • Memorability. Incorporate memorable design elements, shapes, colors that stick in people's minds.

  • Connection. Your logo should connect graphically back to your brand name and vision in a subtle yet impactful way.

  • Adaptability. Consider how the logo will scale both digitally and physically across different uses.

With a strong logo locked in, you now have the foundational piece of your new brand identity in place.

Step 3: Develop Brand Guidelines

To ensure consistency across all branding touchpoints, formalize your brand through brand guidelines. These communicate your core values and personality that brings your rebrand vision to life.

Some key elements to cover in brand guidelines:

  • Brand statement. Clearly define your brand's core purpose in 1-2 sentences.

  • Brand personality. How will your brand appear (fun, luxury, reliable etc)? Define tone of voice.

  • Visual identity. Specify approved colors, fonts, logo usage rules for marketing.

  • Voice and tone. How will the brand communicate, what messaging styles to use.

  • Photography and imagery styles. Define photo genres and styles that suit your brand.

  • Stationery templates. Provide logo placement rules for business cards, letterhead etc.

Developing thorough brand guidelines establishes a strong foundation for rolling out consistent multi-channel branding. Visit Zipprr Turo Clone App Script. Visit Zipprr Turo Clone App Script.

Step 4: Update Website Design

Your website is likely the first impression potential customers get of your brand. Ensure it properly reflects your new identity by fully redesigning and optimizing it.

Some areas of focus for an updated website design:

  • Layout and structure: Use modern, clean layouts optimized for mobile and desktop.

  • Logo and colors: Prominently feature your new logo and approved branding colors.

  • Hero images: Showcase cars through large, impactful hero images on the homepage.

  • Vehicle profiles: Dedicate pages for each rental class with photos from all angles.

  • Value props: Highlight top benefits like price, coverage, loyalty program.

  • CTAs: Optimize booking buttons/CTAs for effortless reservations conversions.

  • Testimonials: Showcase real customer reviews prominently to build trust.

  • Domain name: Register upgraded domain matching your new brand if needed.

With a fresh, expertly designed site, you have a powerful online asset promoting your rebranded business.

Step 5: Retake Professional Photos

Your website photography plays a huge role in shaping brand perception. Updating any stock photos with professionally shot images ties everything together seamlessly.

Look to hire a photographer experienced in:

  • Vehicles: Shooting cars from all angles both interior/exterior like a vehicle listing.

  • Locations: Snap cars in scenic outdoor environments to depict travel vibes.

  • Customers: Include people images to portray customers using the service.

Some photographic best practices:

  • HD resolution: High quality images look polished and inspire confidence.

  • Consistency: Develop photo styling guidelines to maintain visual cohesion.

  • Versatility: Get images that work well across web, print and social media.

With a full re-shoot, your rebranded imagery goes from an afterthought to a core selling point for the business.

Step 6: Create Marketing Materials

Now that your brand foundations are established, produce marketing materials that broadcast it everywhere. Some essential physical and digital marketing pieces include:

  • Brochures: Professionally designed brochures for direct mail, shops, kiosks.

  • Flyers: Single page flyers highlighting special offers for local distribution.

  • Social graphics: Optimized images for Facebook, Instagram with branded hashtags.

  • Email templates: Branded emails segments for campaigns, reservations, birthdays.

  • Web banners: Varied size digital ads for remarketing campaigns.

  • Signage: Wayfinding signs, window decals for storefront locations.

  • Business cards: For face-to-face meetings and giveaways.

Leverage your rebranded assets consistently to penetrate new customer circles.

Step 7: Order Branded Gear and Signage

No brand is complete without visibility both online and offline. Outfitting staff and locations with branded merchandise immerses people in your new identity. Consider:

  • Staff polos/uniforms: Logowear improves employee pride and professionalism.

  • Hats: Casual hats with logos for warmer climates and giveaways.

  • Banners: Large banners at office/locations introduce passersby to brand.

  • Exterior signs: Directional signs showing office address with bold logos.

  • Waiting area displays: Promotional graphics and brochures while clients wait.

  • Welcome packets: Branded welcome folders for new renters.

Well-placed branded signage and gear strengthens top-of-mind awareness within local communities over time.

Step 8: Announce Rebrand Campaign

With the foundation complete, it's time to launch your rebrand publicly. An announcement campaign across channels creates buzz and interest for the refresh:

  • Press release: Pitch local news outlets for coverage on changes, giveaways.

  • Website popup: Design splash page teaser on homepage before redirecting.

  • Social media: Posts on Facebook, Instagram rolled out over weeks to engage followers.

  • Email newsletter: Send branded announcement email to past renters.

  • Signage: Post rebrand signs at storefronts announcing changes.

  • Direct mail: Send mailers in neighborhood introducing refreshed look.

  • Discounts: Offer limited time rebranded launch specials for rentals.

An energetic, cross-channel launch spreads brand news quickly while motivating current/new customers to experience the improved service.

Step 9: Analyze Results and Refine the Brand

Any new brand requires close monitoring over the first months and beyond. Track results to determine rebranding success and adjust creative/tactics accordingly. Consider:

  • Analytics: Website metrics, booking conversions, transaction rates pre/post launch.

  • Surveys: Follow up with customers on surveymonkey or Google Forms.

  • Online presence: Monitor reviews, local listings for new/repeat mentions.

  • Competitive benchmarking: Compare metrics to area businesses quarterly.

  • Creative testing: A/B test variations of top performing assets.

  • Product testing: Assess launch of new rental types or pricing models.

  • Seasonal relevance: Refresh branding elements between summer, winter seasons to match target travel periods. For example, switch to more winter-focused imagery from December to February.

  • Staff feedback: Check in regularly with employees on brand perceptions from front lines.

  • Community involvement: Participate in local charity events under your branded banner to strengthen civic ties. Consider community sponsorships of youth sports teams where logo gets visibility.

  • Influencer marketing: For seasonal or product launches, work with top local influencers in your industry for sponsored social media activations. Send them on rental experiences for a review in return.

Any necessary refinements determined from analytics should be implemented incrementally. Major rebranding overhauls are unnecessary - focus on continuous small optimizations annually or biannually based on performance and shifting markets. The goal is maintaining brand relevance and freshness long-term.


Completely overhauling a car rental clone's brand gives a business a fresh start in the market. By following these 9 easy steps - from selecting a attention-grabbing name to announcing your new identity publicly - any owner can build a uniquely positioned, modern brand recognized for quality travel services locally.

Consistent branding across all marketing materials and customer touchpoints ensures your message stays top-of-mind in a crowded industry. Monitoring post-launch success will reveal performance strengths to build upon further or areas needing adjustment. With commitment to refinement over years, a rebranding establishes a competitive advantage and bright future growth potential for the company.

Rebooting as a truly unique operator sets you up to attract new clientele and better compete against giants. Most importantly, it energizes employees and fosters deeper community ties - two core factors that contribute widely to business longevity. Any car rental clone aiming to transition into a dominant respected brand in its domain would be wise to undergo this straightforward yet impactful rebranding process.