Immunity-boosting food products are items which can increase or boost the immunity levels of an individual. The alarming number of health issues is a primary driver inducing the demand for these products. The global immunity-boosting food products market report by Market Research Future (MRFR) contains numerous insights, trends, and challenges for the period of 2023 to 2030 (forecast period).

Market Scope

Immunity Boosting Food Products Market Size was valued at USD 11.1 billion in 2022. The Immunity Boosting Food Products market industry is projected to grow from USD 11.9 Billion in 2023 to USD 18.9 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 7.90% during the forecast period (2023 – 2030). Rising number of health issues due to dip in clean air levels and dip in immunity of consumers can induce the demand in the market. Unhealthy lifestyles, consumption of alcohol and cigarettes, and untimely diets of customers can contribute to market growth. The outbreak of the COVID-19 pandemic and prevalence of chronic diseases can persuade customers in trying these food items.

The large numbers of the elderly can pose a challenge to nations due to a burdensome healthcare system and soaring costs of health. According to the United Nations, the elderly population above the age of 80 can touch 426 million by 2050. Presence of ecommerce platforms for selling immunity boosting food items and the organized retail sector can prove to trustworthy channels for the market to sell in high numbers.

High prices of special immunized products can restrain the market growth.

Segmentation

The global immunity boosting food products market is segmented by product type and distribution channel.

By product type, it is segmented into nuts & seeds, dairy-based products, probiotics & prebiotics, fruits & vegetables, herbs & spices, and others. Fruits & vegetables are deemed to dominate the market till the end of the forecast period owing to nutrient-rich content. Easy access to these items and affordability by customers can drive the segment growth.

By distribution channel, it is divided into store-based and non-store-based. The non-store-based channel is likely to lead the market due to various manufacturers aiming to reach a wider audience. Convenience and popularity of this medium can bolster global market demand.

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Regional Analysis

Europe, North America, Asia Pacific (APAC), and Rest-of-the-World (RoW) are regions considered for the basis of the global immunity boosting food products market.

North America dominated the global immunity-boosting food products market in 2018. This can be attributed to increasing awareness of health issues, change in consumer attitudes, and healthy lifestyles adopted by consumers. In addition, the high purchasing capacity of consumers and the presence of numerous manufacturers of immunity-boosting food products have resulted in the dominance of the North American market. The U.S. can contribute to the market owing to purchasing power of consumers and presence of various dedicated stores.

Europe can also contribute to market growth owing to inclination towards vegan diets, elimination of harmful food items, and an aware populace.

APAC is expected to be lucrative for the global immunity-boosting food products market due to the increased purchasing power of customers and a large plethora of options.

The Immunity Boosting Food Products Market share is experiencing robust growth, driven by rising health consciousness and demand for preventive nutrition. With a significant share in the global market, products like fortified beverages, functional foods, and supplements are gaining popularity, meeting the increasing consumer interest in enhancing immune health and overall well-being.

Competition

Danone SA (France), Nestle S.A. (Switzerland), Blue Diamond Growers (US), Diamond Foods, LLC. (US), Dole Food Company, Inc. (US), Pinnacle Foods Corp. (US), Olam International (Singapore), Hines Nut Company (US), Fonterra group Cooperative Limited (New Zealand), Associated British Foods Plc (UK)

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