The US Maternity & Personal Care Market is a dynamic and rapidly evolving sector that caters to the unique needs of expectant mothers and their newborns. With a growing emphasis on health, wellness, and sustainability, this market offers a wide range of products tailored to support women throughout their pregnancy journey and beyond. From prenatal vitamins and skincare products to baby essentials such as diapers and feeding supplies, the US market is teeming with innovative solutions designed to promote maternal and infant well-being. Moreover, with an increasing focus on eco-friendly and organic options, consumers have access to a plethora of choices that align with their values and preferences. As awareness of maternal and infant health continues to rise, fueled by digital platforms and social media influencers, the US maternity and personal care market is poised for continued growth and innovation, ensuring that mothers and babies receive the highest quality products and support during this transformative time in their lives.

US Maternity & Personal Care Market Size was valued at USD 58.5 Billion in 2022. The US Maternity & Personal Care market industry is projected to grow from USD 62.5 Billion in 2023 to USD 106.6 Billion by 2032, exhibiting a compound yearly growth rate (CAGR) of 6.90% during the forecast period (2023 - 2032).

Key Companies in the US Maternity & Personal Care market include

  • Edgewell Personal Care
  • Kaya Ltd
  • Johnson & Johnson
  • Seraphine
  • Jubilant Ingrevea
  • Proctor & Gamble Co.
  • Destination Maternity Corporation
  • Amoralia
  • Mama Mio Inc.
  • Unilever plc

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Objective of Studies:

  • To provide detailed analysis of the market structure along with forecast of the various segments and sub-segments of the US Maternity & Personal Care market.
  • To provide insights about factors affecting the US Maternity & Personal Care market growth. To analyze the h market based on various factors-price analysis, supply chain analysis, Porte five force analysis etc.
  • To provide historically and forecast revenue of the market segments and sub-segments with respect to four main geographies and their countries-North America, Europe, Asia, Latin America and Rest of the World.
  • To provide country-level analysis of the market with respect to the current market size and future prospective.
  • To provide country-level analysis of the market for segment by application, product type and sub-segments.
  • To provide strategic profiling of key players in the market, comprehensively analyzing their core competencies, and drawing a competitive landscape for the market.
  • To track and analyze competitive developments such as joint ventures, strategic alliances, mergers and acquisitions, new product developments, and research and developments in the US Maternity & Personal Care market.

US Maternity & Personal Care Market Segmentation

US Maternity & Personal Care Product Outlook

  • Skin Care
  • Hair Care
  • Oral Care
  • Cosmetics
  • Others

US Maternity & Personal Care End User Outlook

  • Male
  • Female
  • Children & Infants

US Maternity & Personal Care Distribution Channel Outlook

  • Online
  • Offline

Geographically, the detailed analysis of consumption, revenue, market share, and growth rate of the following regions:

- The Middle East and Africa (South Africa, Saudi Arabia, UAE, Israel, Egypt, etc.)

- North America (United States, Mexico & Canada)

- South America (Brazil, Venezuela, Argentina, Ecuador, Peru, Colombia, etc.)

- Europe (Turkey, Spain, Turkey, Netherlands Denmark, Belgium, Switzerland, Germany, Russia UK, Italy, France, etc.)

- Asia-Pacific (Taiwan, Hong Kong, Singapore, Vietnam, China, Malaysia, Japan, Philippines, Korea, Thailand, India, Indonesia, and Australia).

Research Methodology

The report has its roots definitely set in thorough strategies provided by proficient data analysts. The research methodology involves the collection of information by analysts only to have them studied and filtered thoroughly in an attempt to provide significant predictions about the market over the review period. The research process further includes interviews with leading market influencers, which makes the primary research relevant and practical. The secondary method gives a direct peek into the demand and supply connection. The market methodologies adopted in the report offer precise data analysis and provide a tour of the entire market. Both primary and secondary approaches to data collection have been used. In addition to these, publicly available sources such as annual reports, and white papers have been used by data analysts for an insightful understanding of the market.

US Maternity & Personal Care Industry Developments

May 2023:Unilever announced a partnership with Motherkind, a company that provides personalized postpartum care products and services. The partnership will allow Unilever to offer new postpartum care products and services to its consumers.

July 2022:Procter & Gamble announced a partnership with Bloomlife, a company that develops remote patient monitoring solutions for pregnant women. The partnership will allow Procter & Gamble to integrate Bloomlife’s technology into its own maternity care products, such as prenatal vitamins and diapers.

February 2021: New creation of Hydroxycut, CUT Energy, a delectable clean energy drink, was introduced. This powerful mix was carefully formulated for the regular energy drink consumers, the exercise enthusiasts, and dieters looking to lose weight.

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