New Zealand Power Tool Market

The power tools market in New Zealand has seen steady growth over the past decade, driven primarily by growth in the construction and DIY industries. According to research firm Statista, the power tools market in New Zealand was valued at around NZ$265 million in 2021 and is projected to reach nearly NZ$325 million by 2026, growing at a rate of 4% each year. 

Some of the key factors supporting the growth of Power Tool in New Zealand include a growing population and rising home ownership rates leading to more DIY and remodeling projects, increased infrastructure investment and commercial construction activity, and robust export demand for New Zealand-made tools from countries like Australia, the U.S., and parts of Europe and Asia. The trend towards cordless power tools and battery-powered equipment has also been a major driver of market expansion in recent years.

 Leading Power Tool Brands

Several major international brands dominate the power tools landscape in New Zealand. Some of the top players include:

- Milwaukee Tools - Milwaukee is the top-selling power tools brand in New Zealand, driven by its strong lineup of M18 cordless solutions for professionals and serious DIYers. It has an extensive distribution and after-sales support network across the country.

- Makita - Makita has a strong focus on the professional contractor market in New Zealand and has been investing heavily in its on-site machinery solutions over the past 5 years. It has several local manufacturing and R&D centers. 

- Stanley Black & Decker - Brands like DeWalt, Stanley, and Lenox under the Stanley B&D portfolio have a wide offering for various user segments. DeWalt has grown in popularity among tradespeople.

- Bosch - Bosch's robust lineup of professional-grade corded and cordless power tools and cutting/grinding solutions have found favor amongst trades and woodworkers. 

- Hitachi - Hitachi Koki tools cater to industries like metalworking, manufacturing, and automation in New Zealand and have a sizable market share.

Local New Zealand Power Tool Market

While international brands dominate retail shelves, New Zealand has a thriving local power tools manufacturing industry as well. Some prominent locally-made brands and manufacturers include:- Stihl - Stihl is a leader in outdoor power equipment like chainsaws, trimmers, blowers and has a large manufacturing plant near Hamilton. It supplies to over 40 countries.

- Hydraulic Magnets - Based in Christchurch, Hydraulic Magnets produces special application hydraulic and pneumatic tools for scaffolding, mining and other heavy industries. 

- Arbortech - Well known for its high-quality woodworking tools like planers, thicknessers and sawmills, Arbortech exports over 90% of its output.

- Fagan Foundry - Focusing on pneumatic and hydraulic solutions, Fagan serves sectors like manufacturing, recycling, agriculture with tools built for New Zealand conditions.

- Beaver Tools - Specialist manufacturer of handtools and components, Beaver produces chisels, hammer and tools for woodworking, engineering and mining sectors worldwide.

 Innovation and Sustainability Focus

New Zealand power tool manufacturers are prioritizing innovation, sustainability and developing solutions tailored for local industry needs. For instance, Beaver Tools recently launched a new line of ergonomic chisels and masonry drills. Hydraulic Magnets developed the world's first fully electric hydraulic tool to reduce emissions on construction sites. 

Brands are also actively working to cut down on packaging waste and boost recyclability of batteries and tool components. Milwaukee and Bosch have local initiatives to collect and dispose used power tool batteries responsibly through accredited recycling partners. Industry players are collaborating with polytechnics on research in areas like green manufacturing and battery technology.

Overall, With continued rises in local construction activity, infrastructure spending and export demand, New Zealand's power tools market is forecast to maintain a healthy long-term growth trajectory. The shift towards cordless solutions, automation technology and remote-operated equipment present opportunities for both international brands and domestic manufacturers. Innovation, skills development and sustainable practices will help the industry stay ahead of global trends. Local manufacturers are well positioned to capture niche export markets by leveraging R&D capabilities and reputation for robust tools fit for regional conditions.

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